Thursday, October 15, 2009


Gold. Element symbol: Au, Latin: Aurum. The most beautiful of all the precious metals. This ancient precioius metal is used for coinage, jewelry, artwork, and various industrial uses. Gold is dense, soft, and the most ductile (It can be deformed without fracturing), malleable (It can be rolled or hammered into wafer thin sheets), precious metal known. Gold does not rust and keeps its luster whether exposed to air or water. It is one of the most durable of all metals. Because of these qualities gold has been a monetary metal for centuries and in my opinion gold is real money.

One of the most powerful aspects of gold as money is that it keeps its purchasing power, which is one of the most important reasons to own gold since we live under a monetary system which continues to devalue our paper currency for the last 95 years. Some people say that gold is an ancient relic. If that is so why do the majority of central banks around the world keep it in their vaults as a "reserve asset"? One reason is they realize that gold rather than paper currency has kept its value over time. Some people advocate buying gold because they think they will make a fortune with it. It's possible to make a fortune buying and selling anything if you TIME it right. Some say we should buy gold because our financial system is going to collapse. I have my opinions about that but I don't make sales by using fear tactics. I believe we should own gold because when I look at my options of where to store my wealth until I'm ready to use it, I prefer to keep the majority of my wealth in something that has proven to keep its value over time. When I compare gold to Federal Reserve Notes (Dollars/Cash), Real Estate, Stocks, Bonds, etc....I prefer gold over all of these because I believe it is going to keep its value. Gold is real money, it's power money compared to all other vehicles to store our wealth. Am I saying that real estate, stocks, etc... are inferior to gold? As far as protecting your wealth and keeping your purchasing power-YES. As far as an investment goes as I said earlier it's TIMING. Though some investments are better than others timing is what makes the greatest difference in investing. FYI-I don't advocate gold as an investment. It doesn't generate cash flow or interest, but I do believe that a portion of your wealth should be in gold for preserving what you have.

Gold bullion is commonly available in bar and coin form. You can buy pure gold bars from 1 gram to 100 ounces. Many have heard of Krugerrands, Maple Leafs, Gold Americna Eagles, Etc... These are bullion coins that contain 1 ounce of gold. You can also purchase gold bullion coins in fractional amounts of 1/10, 1/4, & 1/2 and there are also foreign gold bullion coins that are available in other fractional amounts.

Whatever your interest is in gold bullion please allow Hough Precious Metals the opportunity to serve you by offering great prices and great service for all of your bullion needs. See our in-stock and ready to ship Gold offerings Here. 

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